Learn More About Our Company History

December 4th, 2018 by

Balise Honda has stories to tell. Whether you’re from Westfield or Northampton, there’s a chance you’ve heard about the Balise Auto Group.

Our company founder Paul E. Balise grew up on a farm in Hatfield, Massachusetts. In 1919, he purchased a welder, which led him to fix farm equipment and cars from his backyard garage. He later opened the Hatfield Garage and became an associate Chevrolet dealer in Hatfield.

In March of 1929, Paul moved to Chicopee Falls and opened a Chevrolet dealership and Used Car Outlet. In the early 1930s, he moved the Chevrolet dealership to Main Street in the South End section of Springfield. About three years later, Balise Chevrolet moved into a previous Dodge dealership.

James E. Balise, one of Paul’s ten children, became President and Dealer of Balise Motor Sales in 1958. In August of 1971, under Jim’s leadership, Balise opened one of the first Honda dealerships in our country. Balise Honda formerly operated out of the East Columbus Avenue location alongside Balise Chevrolet.

Jim’s son, James E. Balise, Jr., became President and Dealer of Balise Motor Sales in 1986. Today, Balise is one of the biggest retailers of new and used vehicles in New England. Our headquarters is located in West Springfield, and the organization employs over 1,000 associates throughout Massachusetts, Connecticut and Rhode Island.

At Balise Honda, we’re proud to serve customers, just like you, throughout Holyoke, Enfield, Manchester, and the surrounding communities. We look forward to meeting you soon.

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